SOCIAL Price Benchmark

City SOCIAL outlet

Price index

Item position

CheaperAt par ±5%Pricier

Cost for two

Competitors

By category

◀ cheaperpricier ▶

What stands out

Where the repricing plan lands here

Plan = the team’s planned hike for this city and tier (Pricing Impact Summary 23.9.26), applied to this outlet’s benchmark items. Index = median across the benchmark items vs nearby competitors.

The plan in depth

Where the benchmark items land

10%+ below5–10% below±5%5–10% above10%+ above

By category

Pushed past market by the plan

Already above market, still raised

Still 10%+ below market after the plan

Revenue base and uplift are indicative: the plan’s city × tier revenue is split equally across outlets in that city and tier, with volumes flat. “Competitors cheaper” = average number of nearby competitors with a lower price for the same item. Index bands: 10%+ below = under 90, ±5% = 95–105, 10%+ above = over 110.

Item by item

Blue = SOCIAL cheaper than that competitor, orange = SOCIAL pricier. “n/a” = not on their published menu; blank = their menu wasn’t available.

Competitors near this outlet

Competitor index = their price ÷ SOCIAL’s price for the same items (100 = same). Value <90 · Peer 90–110 · Premium >110.

Across the network

Network index

median of all outlet-item comparisons

Item position

Premium category

Value category

Repricing plan vs the local market

Revenue and uplift are from the team’s Pricing Impact Summary 23.9.26 (volumes flat). Index = median of benchmark items vs nearby competitors, today and after applying the planned hike.

Where benchmark items land

10%+ below5–10% below±5%5–10% above10%+ above

Where the plan’s money comes from

If guests push back where prices end above market

Elasticity 1.0 = a 5% rise loses 5% of volume, applied only to outlet menus that end above an index of 105. Illustrative, not a forecast.

Category: before and after the plan

Marquee vs non-marquee

Items most often pushed past market

Every outlet: before and after the plan

Click a row to open the outlet. Uplift in ₹ lakh, indicative (city × tier revenue split equally across outlets).

City × category

Below 85 · much cheaper85–94 · cheaper95–105 · at par106–115 · pricierAbove 115 · much pricier– no comparable price

Click any cell to see the items behind it.

What it shows

How SOCIAL’s prices in each city compare with the bars, pubs and lounges within 3 km of its outlets, one category at a time. 100 means SOCIAL charges the same as the local average. 120 means SOCIAL is 20% dearer; 80 means 20% cheaper.

How it’s calculated

For each SOCIAL outlet and each benchmark item (e.g. Corona, Jameson 30 ml, French fries), take the average price of the same item at nearby competitors.
Item index = SOCIAL price ÷ that competitor average × 100.
Cell = the median item index for all outlets in that city, for items in that category. The median stops one odd item from swinging the cell.
After plan: the team’s planned food or liquor hike for that city and tier (Pricing Impact Summary 23.9.26) is applied to SOCIAL’s price; competitor prices are kept as they are today. Arrows show the change in index points.

How it affects us

Blue cells are categories where guests can’t get the same thing cheaper nearby; orange cells are where they can. The more orange a city’s row, the more often a guest comparing menus finds SOCIAL dearer for the same drink or dish. Price changes in an orange cell widen that gap; changes in a blue cell narrow it.

Benchmark: 50-item basket, SOCIAL Rista Dine-In price book vs competitor menus (EazyDiner), 13 Oct 2026, pre-tax. Cells with few comparisons (single-outlet cities such as Dehradun, Hyderabad, Lucknow, Kolkata) rest on 2–4 competitors and are directional.

By city

◀ cheaperpricier ▶

SOCIAL Price Benchmark

Price index

Item position

Cost for two

Competitors

By category

What stands out

Where the repricing plan lands here

The plan in depth

Where the benchmark items land

By category

Pushed past market by the plan

Already above market, still raised

Still 10%+ below market after the plan

Item by item

Competitors near this outlet

Across the network

Network index

Item position

Premium category

Value category

Repricing plan vs the local market

Where benchmark items land

Where the plan’s money comes from

If guests push back where prices end above market

Category: before and after the plan

Marquee vs non-marquee

Items most often pushed past market

Every outlet: before and after the plan

City × category

What it shows

How it’s calculated

How it affects us

By city

Outlets, cheapest to priciest vs market

Items across the network